A couple of things caught my eye this week – a comment to a recent post here and a post on LinkedIn. And together, they summarise a key element of the success I’ve managed as a freelancer.
A few days ago I wrote about how I managed to pick up an ongoing role as the Editor of Australian Macworld. One of the comments by Aleksandra resonated with me.
I wish I had the courage to really put myself out there like you described here. I’ve been a freelancer for more than a year now but marketing myself is something that is always going to be a struggle for me.
A day or two ago, a former colleague shared a post on LinkedIn title Be wrong well, not spectacularly. It’s worth reading but the key message is to learn from your mistakes. I prefer to think about it as learning from experience.
As a freelancer, it’s really important to put yourself out there and to look for new opportunities. That will mean knocking on doors and making calls, often to people you don;t know. You also need to shamelessly market yourself. There are not many people for whom that comes naturally.
Trying new marketing approaches or expanding the products and services you offer can be risky. As I’ve said before not every good idea is a new business opportunity. But that doesn’t mean you shouldn’t try things. But learn from what works and doesn’t work. Be fearless in testing ideas out but don’t hold on to a good idea of it doesn’t work out. Take heed of what did and didn’t work and learn form the experience.