Jun 04

Exploiting niches is the key

It might well be the oldest business problem there is – how do you find and develop a market niche that others haven’t fully exploited? What are some of the things you can do? Read the rest of this entry »

Apr 09

Not every good idea works – but don’t stop trying

Eight years ago, a group of five technology journalists could see that the media landscape was changing. I was in that group. After throwing around a few ideas we decided to establish our own online presence. From these humble beginnings Hydrapinion was born. And a couple of weeks ago, it closed down.

We’re all full of good ideas. Not necessarily “get rich quick” schemes but ideas for new income streams or business models. Some of these will even pass a cursory sanity check and get to the point where you start looking at feasibility.

 

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Mar 20

Naming your business

It’s something I’ve not really given all that much thought to but a recent conversation has got me thinking. How do you go about naming your business? Although the name you choose says a lot about your business, the words you don’t use in the name are also important.

my_name_is Read the rest of this entry »

Mar 15

The Value of your Website

This week I learned an important lesson. Keeping your marketing collateral and website up to date is critical. Read the rest of this entry »

Dec 23

Twitter and your Reputation

When it comes to your business, brand and credibility the most important asset you have is your reputation. In today’s world  you can express your opinion quickly and have it viewed by a potential audience of millions in just a few minutes. That means a whole new way of thinking about what comes out of of your mouth or streams from your fingertips. Just ask former PR consultant Justine Sacco. She trashed her reputation with one, ill-considered tweet. Read the rest of this entry »

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