One of the questions I get asked the most about freelancing is “Why?”.
Here are the 5 reasons I freelance.
1. Work/Life Balance
Truth be told – this is biggest reason I gave up the nine-to-five life. Being able to take my kids to school, pick them up, have lunch with my wife, sleep in occasionally… being able to do these things and still make a living is, for me, the best thing about freelancing.
2. A great boss
I don’t just mean me. Sure, I might be self-employed but being able to work for a wide variety of clients means that I’m able to expand my professional network in a way that working for a single company just can’t match.
3. Variety is the spice of life
In any given month I’ll deal with at least four different clients, talk to tens of people and write about several different topics. I’ve got a short attention span but being able to have such a diverse workload keeps me well and truly interested.
4. Being able to choose my work
I’m fortunate that I’ve been able to build a decent freelance practice with a solid client base. That means that I can be a little choosey when it comes to who I work for. I get to work for people I like. If I get a client I find hard to work with I just don’t pitch to them any more.
5. Time management
One thing all freelancers need is to have good time management skills. Without them, a few minutes of procrastination can easily become a lost morning, a lost day and more. However, not being tied to a clock-watching corporate culture (and all the companies I’ve worked for were clockwatchers whether they say it or not) means I can work on a task for as long as it takes. If I hit my week’s deadlines by Wednesday then the rest of the week is easy.
So – why do you freelance? What’s the best part of it for you? Share your thoughts in the comments.
One of the great untapped resources, in my view, is the iTunesU. This is Apple’s initiative to get further education into the hands of as many people as possible. One course that I recently saw featured is “The Practice of Online Journalism”. It’s presented by The Poynter Institute for Media Studies and features 15 video lectures of between 40 and 70 minutes each.
I’ve not watched them all but this course is just one of a series on the practice of journalism with visual journalism, leadership and ethics among the various topics also covered.
They’re all free to download and can be watched on a PC, iPad or any video-capable iPod. To find them, open iTunes, click the iTunesU link at the top of the screen and search for Poynter.
Many people I know think I’m the luckiest guy around. I have an enjoyable job, get to play with cool gadgets, work from home a lot of the time and get to travel from time to time.
The respected journalist Jerry Pournelle (one of the writers who inspired me to write about tech) wrote a long piece on his blog (that started in the days before the word “blog” existed!) about how to get his job.
The essay starts with this caution
it’s easy to be an author, whether of fiction or nonfiction, and it’s a pleasant profession. Fiction authors go about making speeches and signing books. Computer authors go to computer shows and then come home to open boxes of new equipment and software, and play with the new stuff until they tire of it. It’s nice work if you can get it.
The problem is that no one pays you to be an author.
So, how do you become a journalist? It’s a hard road requiring skill, opportunity and courage but it is possible to make a living from words.
For me, it started with me writing for free for newsletters and user group communities. I also had the benefit of working in a job where I had to write a lot of documentation. That was great training as it forced me to write with clarity.
After a while, Jason Dunn was looking contributors to contribute product reviews to PocketPC Thoughts. At the time, it was a great way for me to work within an editorial team and to get some exposure. That brings me one of the few bits of advice I think I can offer to people trying to get into professional (my definition of professional means “paid”) writing.
Write a lot, make it public and learn from the comments and criticism.
Part or writing for that community involved getting to know lots of people and receiving their feedback. It also gave me confidence in my work and that, in turn, gave me confidence to approach editors and offer my services. Also, it turned out that one of the people who was Jenneth Orantia – a well known member of the mobile device community and a freelance contributor to a local magazine, APC.
When Jenneth needed someone to fill in for her when she was going overseas she asked me if I was free and put me in contact with the editor, David Flynn (the founder and editor of Australian Business Traveller). I wrote that first story – a product review of a couple of iPaq PDAs – and was fortunate that David was willing to take the time to teach me a few things. One of the pieces of advice he gave, and I think is worth passing on is:
The reader of your story may have spent their $10 buying the mag just for your article. Make sure they think it was worth the money.
Even though David wasn’t the editor for much longer, the relationship with the publication remained and I wrote for the magazine regularly for another three years or so. That ongoing role lead me to two other significant elements to my career as a writer. Firstly, it gave me the confidence to pitch my work to other editors as I now had a track record of delivering content that was on time and met the editor’s brief. Secondly, it opened the door to meeting other journalists and that has led me to an extensive professional network.
What’s interesting about the Australian tech media industry is that while we all compete for stories and to be first with a story we also share resources like contacts, we pass work to each other when we’re overloaded. So we’re cooperative and competitive.
My last piece of advice for the aspiring freelancer is that your primary job is to make your editor’s life easy. That means delivering your work on time and on the brief. Sometimes it will mean working to shorter than usual deadlines as you might choose to accept work that was planned for in-house writers but couldn’t be done for some reason. And, if an editor asks you to do a job and you can’t - don’t just say no straight away. See if you can find someone else who can do it and refer the editor to that other writer. That way you’re still solving the editor’s problem.
One last thing – self-employed writers often call themselves freelance journalists. I’ve come to the realisation over the last few months since I went 100% self-employed that the term freelance journalist is not an accurate description of what I do.
I’m actually a small business that sells the ability to take ideas and complex concepts and present them to an audience. Being a self employed freelancer means that you need to learn some basic business operations. You’ll need to get a business person’s understanding of maintaining your accounts, some basic marketing skills and great time management skills. Staff writers usually have all of this done for them. Freelancers need to do all of those things or make enough money to pay someone to do them.
Of course, a more cynical view is beautifully captured in this video.
When I started freelancing, lots of people helped me out with advice and guidance. Over the years I've stored all of that up and refined it as I've built my own freelance practice. Journo Advice is where I share what I've learned from others and discovered by trial and error.